On May 8, 2026, Advance Pharma headed north to participate in the Food Focus Thailand Roadshow 2026 at the Centara Riverside Hotel, Chiang Mai. To welcome northern entrepreneurs, our booth was beautifully decorated with traditional northern "Tung" flags, creating a vibrant yet culturally rich business environment.

Driven by the core concept of "Elevating Local Ingredients through Innovation," the absolute star of our exhibition was the "Longan Coffee-Free Drink." This groundbreaking cost-optimization solution utilizes CR-Plus, a premium coffee substitute, blended seamlessly with the North’s famous local longan. It delivers a rich, authentic coffee profile while significantly lowering production costs for beverage manufacturers.

In addition to our main highlight, we showcased two other innovative prototypes aimed at sparking new business ideas: "Sato Sa Hi-So (Strawberry & Apple Flavor)," which redefines traditional rice wine with a modern twist, and "Pla-ra Mala Seasoning," a trendy flavor fusion crafted to take local wisdom to the global stage.

We would like to express our heartfelt gratitude to all northern food and beverage industry professionals for their warm welcome and overwhelming interest in our food solutions.